Facebook officially launches ‘Reactions’ worldwide

Facebook has officially rolled out the “Reactions” button all over the world.

The social media giant launched the feature–which is basically an extension of its “Like” button, on Wednesday. Now, users can easily express how they feel about posts by tapping/clicking on the following: Like, Love, Haha, Wow, Sad, Angry.

For desktop computers, the buttons can be accessed by hovering over the “Like” button.

Facebook Product Manager Sammi Krug said in a blog post that the Facebook team had conducted a lot of global research on the buttons to determine which people would want to use most.

“We also looked at how people are already commenting on posts and the top stickers and emoticons as signals for the types of reactions people are already using to determine which reactions to offer.”

In a separate blog post, Krug expained how this new feature will affect the News Feed: We see this as an opportunity for businesses and publishers to better understand how people are responding to their content on Facebook. Page owners will be able to see Reactions to all of their posts on Page insights.”

Krug added: “Reactions will have the same impact on ad delivery as likes. We will spend time learning from this rollout and use feedback to improve. Overall, Pages should continue to post things that their audience finds meaningful and continue using our Page post best practices.

Facebook first released the emoticons in Ireland and Spain in October last year. At this point, there was still the “Yay” emotion, but this was not included in the recent video announcement.